to remove filtersCOI launches mobile drama series to promote safe sex
14 Jan 2009 | by Jacquie Bowser
a Condom' campaign, which aims to reduce teenage pregnancy and the incidence of STIs in 15- to18 ...
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Government defends 'waste of money' mobile campaign
01 Jun 2009 | by Daniel Farey-Jones
LONDON - A Government-funded mobile video series aimed at cutting teenage pregnancy has come under...for 250,000 as part of the government's strategy to reduce teenage pregnancy rates. It was made ... , in this case teenage pregnancy and sexual health, so we believe it is a legitimate use of public money to explore this, in the context of a much wider cross-government teenage pregnancy strategy. The department ...
Emma's Diary launches mobile service for expectant mothers
25 Apr 2007 | by Alex Donohue
LONDON - Emma's Diary, the week-by-week pregnancy guide for the UK's estimated 1m expectant mothers...step of pregnancy in digital format. Lifecycle Marketing said it created a mobile format for Emma ... timed SMS multimedia messages, which would coincide with a particular week of their pregnancy. Simon ... information on their pregnancy. Lifecycle Marketing also plans real-time interactivity for the mobile version ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
