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Digital shops vie for DoH pregnancy task

LONDON - The Department of Health is looking for an agency to handle a strategic digital project to highlight issues surrounding pregnancy and parenthood.

Procter & Gamble's Pampers brand launches 'real-life' pregnancy documentary

LONDON - Nappy brand Pampers has launched a 12-part web series on becoming a parent.

NHS teenage pregnancy video banned by YouTube

LONDON - YouTube has banned a viral campaign by the NHS showing a school girl giving birth in a playground while being watched by jeering students.

Maternity label Isabella Oliver unveils pregnancy chic widget

LONDON - Isabella Oliver, the upmarket maternity wear label, has launched a desktop widget that will keep women up to date with the latest fashion trends and new products.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.