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Digital & Direct: DoH revamps smoking site

is offering consumers a Smokefree Pregnancy Support DVD and calendar tool. In support of the campaign ...

Digital & Direct: COI flags parents benefits in drive

credits and the Health in Pregnancy grant, a one-off payment available to expectant mothers who ... on sexual health and teenage pregnancy campaigns. ...

Digital: Bounty rolls out web TV parents channel

Films featured on the site will span a range of issues relating to five categories: planning a pregnancy, pregnancy, birth, first weeks at home and bonding. Additional content will include expert advice and commentary from parents. The channel will also air clips that follow couples ...

Media: Emap in standalone website for mothers

Mother & Baby and Pregnancy & Birth will provide the content, which will also include videos, podcasts ...

Media: Discovery offers 'mum' podcasts

with a 'pregnancy weekend' of programming. The series, which begins on 8 September, will feature 50 expectant and recent mothers relating their experiences of pregnancy and childbirth. Listeners will be able to select their pregnancy week and receive weekly updates related to their stage of progress ...

Media: Childline ties up with urban drama series

will tackle issues including bullying, drugs, depression, homelessness and pregnancy. Partnership marketing ...

Media News brief: Practical Parenting launches website

stage of the parenting process, from conception and pregnancy to toddlers and pre-school. It also

Retail News: Bump to 3 builds up web business

Bump to 3, the mail order specialist in pregnancy, baby and toddler products, is launching an e

Tesco reveals iVillage brand extension plans

would focus on pregnancy, child-rearing, diet and fitness, relationships and home budgeting ...

DIRECT MAIL: Big brands turn to direct media - The pressure to make budgets stretch means FMCG firms are increasing their spend on DM

first-time and subsequent mums. A series of four pregnancy guides will be mailed direct to first ... nappies and wipes. Subsequent mums will receive calendars, one for during pregnancy and the other as a ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.