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Tesco reveals iVillage brand extension plans

would focus on pregnancy, child-rearing, diet and fitness, relationships and home budgeting ...

Teen brands help drive sexual health awareness to under-18s

The initiative aims to attract brands that can help educate teenagers about issues such as pregnancy, sexually transmitted diseases, and the use of condoms. The campaign has been developed by youth ... number of teenage pregnancies in Europe: twice the number of Germany, three times the number of France ...

DIRECT MAIL: Big brands turn to direct media - The pressure to make budgets stretch means FMCG firms are increasing their spend on DM

first-time and subsequent mums. A series of four pregnancy guides will be mailed direct to first ... nappies and wipes. Subsequent mums will receive calendars, one for during pregnancy and the other as a ...

iVillage takes the lead in women's sector with debut ABCe

, such as diet and fitness, relationships, and pregnancy and baby, and generates revenue through advertising ...

MEDIA BRIEFS: ThinkNatural.com launches the first of five branded stores

EMAP ESPRIT: Online health retailer ThinkNatural.com has launched the first of five branded stores with Emap Esprit titles. The Here's Health site will be followed by similar ones for Mother & Baby, Slimming, Pregnancy & Birth and Yours. Titles receive a commission on sales. ...

BRIEFS: ThinkNatural strikes deal with Emap Esprit

ThinkNatural, the health retailer, has struck a deal with Emap Esprit to create different co-branded online stores for five of the publisher's magazine web sites. ThinkNatural will now supply retail facilities and content for Here's Health, Mother & Baby, Pregnancy & Birth, Slimming and Yours. The first ...

MEDIA BRIEFS: Handbag records 403,200 users for May

Handbag.com, the women's interest website, recorded 403,200 unique users in May, according to ABC Electronic. The site has also developed its editorial to cover pregnancy and parenting. Other subject areas include legal issues, discussion rooms and interactive chats with experts on certain ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

pregnancy task and the pounds 14 million Teletext account. The comeback was completed by September when ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

pregnancy task and the pounds 14 million Teletext account. The comeback was completed by September when ...

Tesco partners iVillage for UK venture

will be the grocery partner on the food channel, Tesco’s Baby & Toddler store will be promoted through the pregnancy ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.