COI launches mobile drama series to promote safe sex
14 Jan 2009 | by Jacquie Bowser
a Condom' campaign, which aims to reduce teenage pregnancy and the incidence of STIs in 15- to18 ...
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Government defends 'waste of money' mobile campaign
01 Jun 2009 | by Daniel Farey-Jones
LONDON - A Government-funded mobile video series aimed at cutting teenage pregnancy has come under...for 250,000 as part of the government's strategy to reduce teenage pregnancy rates. It was made ... , in this case teenage pregnancy and sexual health, so we believe it is a legitimate use of public money to explore this, in the context of a much wider cross-government teenage pregnancy strategy. The department ...
Emma's Diary launches mobile service for expectant mothers
25 Apr 2007 | by Alex Donohue
LONDON - Emma's Diary, the week-by-week pregnancy guide for the UK's estimated 1m expectant mothers...step of pregnancy in digital format. Lifecycle Marketing said it created a mobile format for Emma ... timed SMS multimedia messages, which would coincide with a particular week of their pregnancy. Simon ... information on their pregnancy. Lifecycle Marketing also plans real-time interactivity for the mobile version ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
pregnancy task and the pounds 14 million Teletext account. The comeback was completed by September when ...
CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)
23 Feb 2001
pregnancy task and the pounds 14 million Teletext account. The comeback was completed by September when ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
