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Sainsbury's targets mothers with Little Ones revamp

into five lifestages pregnancy, newborn, weaning, toddler and pre-school. The new Mum Zone area allows ... to the exact stage of pregnancy or child development of its members. Sainsbury's collects the children ...

Marie Stopes to run first abortion advisory TV ad in UK history

you late?', and directs women facing an unintended pregnancy to the organisation's 24-hour helpline ... the broadcast of advertising around pregnancy advisory services for the first time. Julie Douglas, head ... pregnancy advisory services. "It's a challenging move by Marie Stopes International but we feel television ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.