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Sainsbury's targets mothers with Little Ones revamp

into five lifestages pregnancy, newborn, weaning, toddler and pre-school. The new Mum Zone area allows ... to the exact stage of pregnancy or child development of its members. Sainsbury's collects the children ...

Marie Stopes to run first abortion advisory TV ad in UK history

you late?', and directs women facing an unintended pregnancy to the organisation's 24-hour helpline ... the broadcast of advertising around pregnancy advisory services for the first time. Julie Douglas, head ... pregnancy advisory services. "It's a challenging move by Marie Stopes International but we feel television ...

Department of Health selects CMW for Healthy Start scheme

The agency won the account after a pitch against two undisclosed agencies, in a process handled by COI. CMW will create marketing campaigns that encourage pregnant women and the mothers of young children to join Healthy Start. The initiative promotes the importance of healthy eating in pregnancy ...

Department of Health selects CMW for Healthy Start scheme

The agency won the account after a pitch against two undisclosed agencies, in a process handled by COI. CMW will create marketing campaigns that encourage pregnant women and the mothers of young children to join Healthy Start. The initiative promotes the importance of healthy eating in pregnancy ...

Parenting site Bounty.com relaunches as organiser for new mums

, checklists and 'how to' areas specific to the user's stage in pregnancy or child-rearing are on offer ...

DM Media Digest: Wall Street Journal on the lather over P&G's push for lean marketing

created by Leicester PCT to raise awareness of the issue of teenage pregnancy in the area. Nursing Times ...

Government defends 'waste of money' mobile campaign

LONDON - A Government-funded mobile video series aimed at cutting teenage pregnancy has come under...for 250,000 as part of the government's strategy to reduce teenage pregnancy rates. It was made ... , in this case teenage pregnancy and sexual health, so we believe it is a legitimate use of public money to explore this, in the context of a much wider cross-government teenage pregnancy strategy. The department ...

COI puts teen ads on buses

pregnancy campaign.

NHS teenage pregnancy video banned by YouTube

The ad, posted by NHS Leicester, was shot as if it had been filmed on a mobile phone and shows the baby being delivered. The push aims to highlight concerns about teenage pregnancy to under-18s. The ad was pulled by YouTube less than 24-hours after it was posted. YouTube said the video had been ...

Parent data firm Bounty sold to Barclays Private Equity

information, support and products through the stages of pregnancy, birth, toddlers and pre-school. Its ...

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