Woman assumes intimate pose in pregnancy test ad
05 Mar 2009 | by Kate Nettleton
LONDON - Lowe Bangkok has created a striking print campaign for the Exact brand of pregnancy tests featuring images of a naked woman.
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The Week: Advertising news - BBC pregnancy ad rapped
05 Jun 2009
The Taxpayers' Alliance has criticised the Government for producing a mobile video series aimed at cutting teenage pregnancy rates, after the BBC calculated that the series cost £45 per subscriber.
MEDIA: PRACTICAL PARENTING - AN EXPERT'S VIEW. Anna Griffiths skims through a revamp of Practical Parenting's Complete Guide to Pregnancy
11 May 2001 | by ANNA GRIFFITHS, is Campaign's blooming, pot-bellied media editor
Seven months into my first pregnancy and I feel that I am already an expert on baby magazines. Every month a slew of them arrive on my desk and although I generally am pretty dismissive of their tone and quality for any reader who has managed to hang on to a few brain cells, I always read each...
Iris to warn teens of pregnancy risk with brand associations
16 Mar 2001 | by IAN DARBY
The Department of Health has appointed the specialist youth agency iris to develop a below-the-line strategy as part of its drive to reduce the UK teenage pregnancy rate. Iris will work on targeting educational messages to teenagers by linking the issue of teenage pregnancy with major consumer...
COI selects Delaney Lund in bid to halve teen pregnancy rate
14 Jul 2000 | by FRANCESCA NEWLAND
The COI has chosen Delaney Lund Knox Warren s drive to halve unwanted teenage pregnancies in the UK.
PREGNANCY: AN EXPERT’S VIEW: Pregnancy is a magazine about - yes, you guessed it ... Fiona Smedley dips in
09 Jan 1997 | by FIONA SMEDLEY, joint managing director
In time-honoured fashion, my secretary reads my magazines before me, so given the fact that she is also pregnant and passed on this new pregnancy magazine (excitingly entitled Pregnancy) with the accolade, this is the best pregnancy magazine by far , I was rather looking forward to curling up with...
NEWS: Saatchi launches two-year HEA health in pregnancy campaign
01 Mar 1996 | by OUR PARLIAMENTARY CORRESPONDENT
Saatchi and Saatchi has unveiled a pounds 1 million campaign for the Government urging women to take a vitamin supplement that helps to reduce the risk of giving birth to a deformed baby.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
