FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report
12 Dec 1997 | by MARK HUNTER
the moment of conception, through the pregnancy, birth and beyond, a mother and her child represent a ... gains access to information, services and products that ease her through her pregnancy ... is to identify the market. This may sound easy, but by the time a woman has announced her pregnancy ...



