ITC launches review of advertising guidelines
12 May 2000 | by CLAIRE BEALE
and services as pregnancy testing kits, breath-testing devices, products designed to treat alcoholism ...
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Unipath calls a pitch for £10m global work
29 Mar 2002 | by JENNY WATTS
Unipath, the women's health diagnostics subsidiary, which includes the Clearblue Home Pregnancy
D’Arcy unveils ProNatal push
28 Apr 2000 | by JADE GARRETT
throughout pregnancy and while breast-feeding. The ads draw a parallel between foods that are a good ... to use ProNatal before, during and after their pregnancy. ProNatal was launched four years ago ...
FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report
12 Dec 1997 | by MARK HUNTER
the moment of conception, through the pregnancy, birth and beyond, a mother and her child represent a ... gains access to information, services and products that ease her through her pregnancy ... is to identify the market. This may sound easy, but by the time a woman has announced her pregnancy ...
PROFILE: Man of French letters - Patrick Legrand, Division MD, Durex Condoms
13 Nov 1997 | by LISA CAMPBELL
, where he was responsible for launching First Response, a pregnancy test. Legrand s marketing ...
Shilland lights up HEA’s anti-smoking campaign
09 May 1997 | by JEMIMAH BAILEY
against smoking during pregnancy. Shilland is one of nine agencies on the HEA s roster, which includes ...
CAMPAIGNS: Healthcare; New tool ensures a pregnant pause
28 Nov 1996 | by NICK PURDOM
of pregnancy. National TV and press reached over 30per cent of the total adult population. An audit ...
ADVERTISING: BRIEFS
08 Dec 1995
. First Response ad Carter Wallace s First Response Home Pregnancy Test is launching a new ad ... to women how pregnancy kits work. Drayton forms Alliance Alliance Midlands has picked up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
