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Branding News brief: Mothercare to launch Moda

their pregnancy. Lewis Moberly has designed the identity, graphics and photography for the range.

Brand Builders: Harry Duley

of its dresses, bought by my sister during her second pregnancy in 2000, had seen no fewer than four women through six pregnancies and it is still going strong. This is good and bad news for Harry Duley ... pregnancies - such a situation may not be the best business model for mass sales. However, her lycra ...

Brand Builders: Eat Yer Greens

on Eat Yer Greens in Junior Pregnancy Birth magazine gets the phones ringing. Apr 2004: The company ...

ABC FIGURES: Briefs

Pregnancy Guide and Emma s Diary Pre-School Guide, which are handed out free to mothers by GPs and health ... % growth year on year. The outlook for WV Publications s Pregnancy, down 39.6% year on year, looks grim ...

ADVERTISING: BRIEFS

. First Response ad Carter Wallace s First Response Home Pregnancy Test is launching a new ad ... to women how pregnancy kits work. Drayton forms Alliance Alliance Midlands has picked up ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.