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Pampers launches parenting web TV series

Parent Is Born', which documents the real-life journey of a young couple as they experience pregnancy...The series, which debuts on the Pampers Village website this week, follows real couple Suzie and Steve from the 15th week of pregnancy through to the first month post birth. Jodi Allen, North American vice-president and general manager for Pampers, said: "Pampers understands there are experiences ...

Wieden & Kennedy reveals Selfridges window designs

to "retain their figure throughout pregnancy". A teaser viral encourages consumers to enter the competition ... is for PORTA-WOMB A method for retaining your figure throughout pregnancy with a convenient cord tidy. W ...

Maternity label Isabella Oliver unveils pregnancy chic widget

The widget can be downloaded on isabellaoliver.com . It asks women for their due date, and then offers a week-by-week guide to pregnancy chic. It is provided by the Yahoo! Widgets application and works on Windows PCs and Macs. The company already has a strong web presence and was named online ...

INSIDERS' GUIDE

Number of people in your team? Thirty-three. Who does what? Head of advertising Sarah Lawrence heads the Emap Esprit sales operation. Suman Deol is ad director for Mother Baby and Pregnancy Birth magazines, whose team includes group ad manager Fiona Senior, sales executives Emily Mosedale ...

The Work: New Campaigns - UK

of the pain of miscarriage. Research shows that one in five pregnancies ends this way, so JWT has created a ...

Emap Esprit to launch next phase of parenting research

LONDON - Emap Esprit, publisher of Mother & Baby and Pregnancy & Birth, has appointed brand

Branding News brief: Mothercare to launch Moda

their pregnancy. Lewis Moberly has designed the identity, graphics and photography for the range.

New data services appointment at Bounty baby firm

the Mum-To-Be, New Mum, Pregnancy, Overnight Essentials and Toddler Packs. Its website Bounty ...

Brand Builders: Harry Duley

of its dresses, bought by my sister during her second pregnancy in 2000, had seen no fewer than four women through six pregnancies and it is still going strong. This is good and bad news for Harry Duley ... pregnancies - such a situation may not be the best business model for mass sales. However, her lycra ...

R Design creates identity for new maternity label Melon

of pregnancy, with letterheads entitled "dear boy/girl" and address labels carrying the message "new arrival ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.