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Sainsbury's targets mothers with Little Ones revamp

into five lifestages pregnancy, newborn, weaning, toddler and pre-school. The new Mum Zone area allows ... to the exact stage of pregnancy or child development of its members. Sainsbury's collects the children ...

Pampers launches parenting web TV series

Parent Is Born', which documents the real-life journey of a young couple as they experience pregnancy...The series, which debuts on the Pampers Village website this week, follows real couple Suzie and Steve from the 15th week of pregnancy through to the first month post birth. Jodi Allen, North American vice-president and general manager for Pampers, said: "Pampers understands there are experiences ...

Mothercare to launch parenting website Gurgle

range of parenting stages, including pregnancy and birth to bringing up toddlers. The site will also ...

Retail News: Bump to 3 builds up web business

Bump to 3, the mail order specialist in pregnancy, baby and toddler products, is launching an e

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

pregnancy task and the pounds 14 million Teletext account. The comeback was completed by September when ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

pregnancy task and the pounds 14 million Teletext account. The comeback was completed by September when ...

Tesco partners iVillage for UK venture

will be the grocery partner on the food channel, Tesco’s Baby & Toddler store will be promoted through the pregnancy ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.