Boots insurance to target card-holders
09 Apr 1998 | by ED SHELTON
products include a child injury policy as well as family health, accident, pregnancy and dental work ...
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RELATIONSHIP MARKETING AWARDS 1999: The Polestar Select best use of a customer database
02 Dec 1999
is central, since it triggers the mailing of eight magazines marketing different stages of pregnancy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
