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Retail News: Bump to 3 builds up web business

Bump to 3, the mail order specialist in pregnancy, baby and toddler products, is launching an e

Pampers launches parenting web TV series

Parent Is Born', which documents the real-life journey of a young couple as they experience pregnancy...The series, which debuts on the Pampers Village website this week, follows real couple Suzie and Steve from the 15th week of pregnancy through to the first month post birth. Jodi Allen, North American vice-president and general manager for Pampers, said: "Pampers understands there are experiences ...

Sainsbury's targets mothers with Little Ones revamp

into five lifestages pregnancy, newborn, weaning, toddler and pre-school. The new Mum Zone area allows ... to the exact stage of pregnancy or child development of its members. Sainsbury's collects the children ...

Asda in distribution tie for Bounty baby packs

for brands targeting new parents. Its Pregnancy Information, Overnight Essentials and New Mum packs, which ... research panels on pregnancy and young children. A Bounty spokesman said the Asda deal will be the first ...

Wieden & Kennedy reveals Selfridges window designs

to "retain their figure throughout pregnancy". A teaser viral encourages consumers to enter the competition ... is for PORTA-WOMB A method for retaining your figure throughout pregnancy with a convenient cord tidy. W ...

Superdrug partners with parenting club Bounty

Bounty is a parenting community that provides support and information about pregnancy and parenthood. It is the first time Bounty has partnered with Superdrug. The deal will see Superdrug given access to Bounty s database, which has 840,000 members. Superdrug will also run advertising in Bounty ...

BRAND HEALTH CHECK: Mothercare - Why are modern mums deserting Mothercare? With competition from opposite ends of the kids' market, how can Mothercare regain its status as the number one choice for parents and pregnant mums, asks Suzy Bashford

, pregnancy can now be cool and Mothercare's maternitywear certainly doesn't reflect that. There is a great need for information and advice during pregnancy and early motherhood. Mothercare could ... -brand as 'Babycare' and be the expert on pregnancy and babies up to toddler stage. It's niche but it could ...

Leo Burnett nabs gold Aerial for McDonald's

for the "odd one out" spot for COI/Department of Health teenage pregnancy awareness (charity and public ...

Tesco partners iVillage for UK venture

will be the grocery partner on the food channel, Tesco’s Baby & Toddler store will be promoted through the pregnancy ...

WV Publications conceives New Baby after closing Baby

manager Mike Merrifield and a team of five, who also sell across WV s other parenting titles - Pregnancy ...

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