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Emma's Diary launches mobile service for expectant mothers

LONDON - Emma's Diary, the week-by-week pregnancy guide for the UK's estimated 1m expectant mothers...step of pregnancy in digital format. Lifecycle Marketing said it created a mobile format for Emma ... timed SMS multimedia messages, which would coincide with a particular week of their pregnancy. Simon ... information on their pregnancy. Lifecycle Marketing also plans real-time interactivity for the mobile version ...

Government defends 'waste of money' mobile campaign

LONDON - A Government-funded mobile video series aimed at cutting teenage pregnancy has come under...for 250,000 as part of the government's strategy to reduce teenage pregnancy rates. It was made ... , in this case teenage pregnancy and sexual health, so we believe it is a legitimate use of public money to explore this, in the context of a much wider cross-government teenage pregnancy strategy. The department ...

BT calls on public to plan the 'other' big wedding of 2011

response to the pregnancy vote, and it seems only right that Adam and Jane fans should have a chance ...

COI launches mobile drama series to promote safe sex

a Condom' campaign, which aims to reduce teenage pregnancy and the incidence of STIs in 15- to18 ...

ABC FIGURES: Briefs

Pregnancy Guide and Emma s Diary Pre-School Guide, which are handed out free to mothers by GPs and health ... % growth year on year. The outlook for WV Publications s Pregnancy, down 39.6% year on year, looks grim ...

ABC FIGURES: Games titles leap into the limelight - It’s been a cut-throat year for publishing, with smaller, niche titles especially jockeying for position in the ABC league tables. Ian Darby takes a look at the figures that reveal the winners an

,301 60.9 9 Pregnancy 41,010 14,810 56.5 10 ... Babycare and Pregnancy 22,830 -13,976 -38.0 10 Cake Decoration ...

TFM PREVIEW: Technology helps reach consumers - The Technology For Marketing 2002 event will showcase more efficient ways of interacting with customers

and friends throughout pregnancy and parenthood and also hosts discussion forums for members to share tips ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

pregnancy task and the pounds 14 million Teletext account. The comeback was completed by September when ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

pregnancy task and the pounds 14 million Teletext account. The comeback was completed by September when ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.