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EDITORIAL: DoH takes external PR by the reins

08 Feb 2002

areas such as mental health awareness, teenage pregnancies and cigarette smoking. Campaigns ...

Judge and Jury: Persona could have brought a personal touch to reliability row - Unipath should have tried to appear more caring without admitting liability in the row about its Persona contraceptive, says Neil Kendle, chairman of Fusion Communications

23 Jan 1997 | by NEIL KENDLE

contraceptive and unwanted pregnancies in women using it, has intensified. Was the product overhyped ... the company about unwanted pregnancies and I m afraid that the quotes I have read from the UK general ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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