The Week: Advertising news - BBC pregnancy ad rapped
05 Jun 2009
at cutting teenage pregnancy rates, after the BBC calculated that the series cost £45 per subscriber.
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Woman assumes intimate pose in pregnancy test ad
05 Mar 2009 | by Kate Nettleton
LONDON - Lowe Bangkok has created a striking print campaign for the Exact brand of pregnancy tests...The ads depict a rather novel way of trying to discover if you are pregnant in a bid to promote the "exact" result women get with the Exact Pregnancy Test. Each execution, shot by the photographer Basil Childers, portrays the woman in a different position. ...
Iris to warn teens of pregnancy risk with brand associations
16 Mar 2001 | by IAN DARBY
-the-line strategy as part of its drive to reduce the UK teenage pregnancy rate. Iris will work on targeting educational messages to teenagers by linking the issue of teenage pregnancy with major consumer brands ... is handling the advertising for the DoH teenage pregnancy drive. The DoH decided to act after figures showed ...
PREGNANCY: AN EXPERT’S VIEW: Pregnancy is a magazine about - yes, you guessed it ... Fiona
09 Jan 1997 | by FIONA SMEDLEY, joint managing director
is also pregnant and passed on this new pregnancy magazine (excitingly entitled Pregnancy...is also pregnant and passed on this new pregnancy magazine (excitingly entitled Pregnancy) with the accolade, this is the best pregnancy magazine by far , I was rather looking forward to curling up with Pregnancy and seeing what it had in store. Firstly, it looks better than the other magazines ...
NEWS: Saatchi launches two-year HEA health in pregnancy campaign
01 Mar 1996 | by OUR PARLIAMENTARY CORRESPONDENT
of pregnancy. A 30-second TV commercial, showing sperm trying to penetrate an egg, is based ... supplements during pregnancy. The launch of the campaign was backed by the National Lottery presenter ...
COI selects Delaney Lund in bid to halve teen pregnancy rate
14 Jul 2000 | by FRANCESCA NEWLAND
The COI has chosen Delaney Lund Knox Warren s drive to halve unwanted teenage pregnancies...The COI has chosen Delaney Lund Knox Warren s drive to halve unwanted teenage pregnancies in the UK. The agency saw off competition from Ogilvy s Social Exclusion Unit, which recommended educating young people about the risk of unprotected sex, making contraception more available ...
Parenting's Complete Guide to Pregnancy
11 May 2001 | by ANNA GRIFFITHS, is Campaign's blooming, pot-bellied media editor
Seven months into my first pregnancy and I feel that I am already an expert on baby magazines ... of Expecting Our Baby, now called (verbosely) Practical Parenting's Complete Guide to Pregnancy, arrived ... before. There was nothing in the pregnancy and birth news page that broke the knowledge barrier ...
Govt unveils teen sex education campaign
27 Oct 2000 | by JEREMY WHITE
The Government is launching its controversial poster campaign to combat teenage pregnancy this week...The Government is launching its controversial poster campaign to combat teenage pregnancy this week, with work by Delaney Lund Knox Warren genital wart frog to dancing condoms. All carry ... year. The last work to fight teenage pregnancy was by Laing Henry in 1995, consisting of a series ...
HTW unveils foetal alcohol syndrome work
05 Sep 2003
Harrison Troughton Wunderman will warn women about the dangers of drinking during pregnancy with a...and will appear in Pregnancy Birth, Prima Baby and Pregnancy magazine. They will then roll out in the national ...
Unipath calls a pitch for £10m global work
29 Mar 2002 | by JENNY WATTS
Unipath, the women's health diagnostics subsidiary, which includes the Clearblue Home Pregnancy
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
