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FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

. Around half the companies in the Marketing telemarketing league top 45 increased turnover by more than...Telemarketing is one of the fastest - if not the fastest - growing sectors in the marcomms mix. Around half the companies in the Marketing telemarketing league top 45 increased turnover by more than 40 per cent in 1997. Five call centres a week are being set up in the UK at the moment ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

featuring the original crests of the founder members of the Football League. Not to mention the special ... . Phillipe Gayton, general manager of Argos Premier Incentives agrees that any motivation scheme has ...

MEDIA: BRIEFS

of drama premieres and special one-off productions for the coming year in a pounds 2 million deal. ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

as the premier flat race. Just to add to the challenge, the 1996 Derby date fell on the same afternoon ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.