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NEWS: FFi pushes VodaZap! buzz to youth

Lottery results and the Premier League scores on the pager. FFi also works for Rizla, Mickey ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

. Around half the companies in the Marketing telemarketing league top 45 increased turnover by more than...Telemarketing is one of the fastest - if not the fastest - growing sectors in the marcomms mix. Around half the companies in the Marketing telemarketing league top 45 increased turnover by more than 40 per cent in 1997. Five call centres a week are being set up in the UK at the moment ...

Campaign: Mobile brand frames pictures with fashion - Promotion

Campaign: O2 Mobile Model Search Client: O2 in association with Nokia and Premier Model ... ,000 In January, O2 launched a nationwide picture messaging competition, in partnership with Nokia and Premier ... implemented an extensive regional print campaign using Premier models. In addition, Premier's head scout, Myra ...

MEDIA: BRIEFS

Christian radio station Premier is relaunching on 15 April. It will include new programmes and presenters ... in Germany. River has also wrested UK advertising sales for the magazine from rival Premier ...

NEWS: Sell-off industries slated by media

Privatised industries are the companies journalists most love to slate, according to the latest Presswatch Quarterly review of national newspaper coverage. Four former state-owned companies, British Rail, BT, Cable s 1,135-strong league of companies. British Gas notched up the dubious honour ...

Orange gives film sponsorship PR to Henry’s House

, which are likely to be centred around film premieres and previews. Corporate communications ...

Vodafone takeover work puts Tavistock in top slot

finance information service Zephus, reveal previous league leader Brunswick slipped into fourth place ... six places to third, working on more deals than any other financial PR firm in the October league ...

Campaigns: Weekly Web Watch - Not so free to access all areas

AltaVista describes itself as the premier knowledge resource on the internet . It announced a flat rate ...

NEWS: STOP PRESS

as the UK s premier events venue, following a five-way pitch. Eye, formed by ex-Countrywide consultant ...

FOCUS: CORPORATE HOSPITALITY - Learning to be the host with the most/Nobody does business on the strength of a good lunch anymore, but a day trip to the Grand Prix in Monte Carlo is an entirely different matter. Susan Gray looks at the evolution of corpor

and shakers together in one room. With two to three film premiers a week, and clients such as Lynx ... at the premier of 101 Dalmatians, or the premier of The English Patient at Planet Hollywood, generate far ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.