19 Feb 2004
| by Rachel Barnes
Reebok has signed up maverick Premiership stars Jay-Jay Okocha of Bolton Wanderers and Nicolas Anelka of Manchester City to front a major campaign this summer.
28 Sep 2000
Nike is understood to be on the brink of signing a 15-year 300m sponsorship deal with UK premier...LONDON (Brand Republic) – Nike is understood to be on the brink of signing a 15-year 300m sponsorship deal with UK premier league football club Manchester United.
The club still has two years to serve of its current kit deal with Umbro. Nike is understood to be seeking to establish itself ...
14 Aug 2003
| by Mark Kleinman
Premier League shirt sponsors have warned of "sponsorship clutter" if English football authorities...The International FA Board has approved the idea of sponsors' names appearing on shorts and socks, with the proviso that only one name can appear on each item of kit.
While the Premier League has yet to agree formally to introduce the policy, several clubs are pressing the League and the Football Association to do ...
21 Sep 2004
| by Sam Matthews,
LONDON - Sportswear label Umbro has lost its £25m kit deal with Scottish Premier League football...of Scotland Premier League champions, and are due to take on Barcelona, AC Milan and Shakhtar Donetsk in the Champions League.
The deal, the largest commercial contract Celtic has entered into, will see Nike pay ...
17 Feb 2000
| by POPPY BRECH
with Premier League club Sunderland,
the town in which it has its UK base....Sportswear brand Nike has signed a multi-million pound kit
sponsorship and licence agreement with Premier League club Sunderland,
the town in which it has its UK base.
The deal, which comes into force from June 2000, will see Nike provide
training and match kit to the Sunderland team, as well ...
07 Sep 2011
| by John Reynolds
Newcastle United, the Premier League football team, is launching its own-branded lingerie, in a...The range of black-and-white lingerie includes bras, French knickers, stockings, suspender belts and camisoles, and will be sold in a variety of sizes. The garments are emblazoned with the club crest.
The football club has struck a deal underwear specialist Premier Lingerie to supply the underwear.
Newcastle ...
14 Jan 1999
| by IAN DARBY
are in place following the Taylor
report, and top foreign stars are adding lustre to the Premier League...sponsorship.
Unlike Premier League contracts, sponsors receive important broadcasting
presence ...
Sport
England), the FA Premier League and six corporate sponsors (British
Airways, Marks s
joint ...
-seater stadiums are in place following the Taylor
report, and top foreign stars are adding lustre to the Premier ...
25 Feb 1999
| by NEILL DENNY
signed up Chelsea Football Club as its first
major client. It is also in talks with four other Premier...The Telegraph Group is setting itself up as a data service provider
in its own right and has signed up Chelsea Football Club as its first
major client. It is also in talks with four other Premier League
clubs.
The Telegraph strategy is to use its own brand, and other strong brands
like ...
16 May 2003
| by Mark Sweney
in the upcoming Uefa Champions League final in Manchester....The campaign to flag up the match, which will take place on 28 May, will run in more than 200 locations and focuses on the most basic element of any game: the ball itself.
Each year, Adidas makes a special, limited-edition "Finale" ball that premieres in the Champions League final. The advertising aims ...
07 Mar 1996
| by JAMES CURTIS
it
focus its TV ad spend on the two Sky Sports channels, concentrating on
Premier League football and the new Rugby Super League.
Puma, which spent pounds 1m through K Advertising last year, faces ...
of the Premier League fastext pages, a
football game Web site and advertising in the Sky TV Guide.
...