R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark ...
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Tesco 'Tesco Jubilee' by The Red Brick Road
31 May 2012
The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...
DHL 'speed of yellow' by 180 Amsterdam
29 May 2012
The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...
National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
When people are asked to name their favourite ad, the most common response is a TV spot. Posters or press ads pop up too, and Old Spice might have helped to put digital into the conversation. But radio rarely gets a mention. Since the fondly remembered old Hamlet cigar ads by Collett Dickenson Pearce ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
, and in January, it had a press ad banned for using Liverpool footballer Luis Suarez when he was too young ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ...
Playboy 'press to play' by DDB Paris
10 May 2012 | by Staff
DDB Paris has launched its first global film for Playboy Fragrances. The film was directed by the Perlorian Brothers.
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
The multimillion-pound relaunch of ?the brand comprises two TV commercials, press, new packaging and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
