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Direct mail spend predicted to fall 1% this year

.8% to 4.78bn, and press down 8.4% to 3.95bn. Royal Mail has claimed that in the half year ended 25 ...

ASA raps Scotland's panda 'gift' claim

The regional press ad, created in-house, ran as a piece of advertorial with the headline, "Celebration of links between Scotland and China as pandas arrive in Edinburgh." Above the headline, the ad stated that the column was sponsored by Natural Scotland, however, the following text in the column ...

Ikea launches 'snap a napper' Facebook competition

. Digital activity is supporting a press campaign featuring a real-life princess sleeping on an Ikea bed ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

build brands online in the same way as TV and press". He said that another factor, driving ...

Heathrow runs family-friendly Easter campaign

across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...

National Lottery campaign spotlights charity funding

The 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, will run across TV, press and digital and at 29,000 point-of-sale outlets, with media planning by MPG and buying by OMD. The ads are designed to showcase some of the 370,000 good causes the lottery funds, 70% of which receive grants of 10 ...

Love Home Swap to ramp up marketing and partner with Mumsnet

Love Home Swap ( www.lovehomeswap.com ) is launching a marketing campaign at the end of March, featuring digital, radio, and direct activity. It will be supported by press inserts across newspapers and travel, style and property magazines and will run for three months. The activity uses the strapline ...

More data leaks while Europe cracks down on wrongdoers

Data leaks typically attract about the same degree of negative press as tanker disasters, as O2 has found out. Trust built by the mobile network was tainted with suspicion yesterday when the press widely picked up on a software designer s discovery that O2 has (accidentally it claims) been ...

CREATIVE STRATEGY: The O2 sale is mostly a fail

, they re certainly very pretty. But when we get to the press ad, the lanterns just add to the clutter ...

Warner Leisure Hotels launches new TV ad

The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad showcases Warner Leisure's range of activities and evening entertainment, and aims to increase bookings ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.