BT to sponsor 'London Live' Olympic entertainment events
07 Feb 2012 | by Matthew Chapman
of these bodies had responded to requests for comment at the time of going to press. ...
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Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today. You would think brand leaders would be less reliant on price promotions, yet in the 52 weeks to the end of June last year, more than half their sales (54%) came from promotions that took up to a third ...
Sainsbury's and DCMS chiefs launch 2012 School Games
10 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier
Chief executive King and the secretary of state for culture, Olympics, media and sport, appeared at a press conference at Sainsbury's Store Support Centre in Holborn this morning to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...
Brands play with Wimbledon
24 Jun 2011 | by Maisie McCabe
." Sony press ads Sony, the electronics manufacturer, is using national press ads in The Independent ... -final in 3D. The press campaign, which was planned and bought by OMD, uses the tagline, "Put yourself ...
Sony 'Wimbledon 3D' by Crayon
16 Jun 2011
The online video features thousands of tennis balls bouncing through the streets of suburban Wimbledon, like Fallon's ad for Sony Bravia set in San Francisco. It will be supported by a national press campaign, as well as radio, eCRM and experiential activity, with 10,000 branded tennis balls being ...
Philips 'steam and go' by Iris
22 Sep 2010
The print shows models in perfectly pressed clothes, looking immaculate - apart from the fact that their glasses are still steamed up. Aldso, models with steamed glasses were mingling with the crowds handing out info at the fashion event. . ...
Vedett to tour UK in branded cement mixer
16 Jul 2010 | by Joe Thomas
vinyl-only sets. The road trip will be supported by local press and social media activity, including ...
Profile: Michael Bates, marketing director, Morrisons
16 Jun 2010 | by Joe Thomas
Morrisons stood for,' he says. 'We were seen as just a pie shop. There was some negative press around ...
Mock rehab centre to push Eminem album in London
15 May 2009 | by Ben Bold
press reports covered Eminem's admission that confiding in Elton John had helped him get off drugs ...
Wilkinson Sword sponsors moustache competition
31 Oct 2008 | by Miranda Fitzgerald
fully integrated communications campaign that includes press and online advertising, experiential ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
