Samsung tipped to unveil London 2012 Olympic phone
03 May 2012 | by Matthew Chapman
in an attempt to make the Olympics a "walletless" event. Samsung is inviting the press to "come and meet ...
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Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
press campaign and unveil a digital platform, as part of a partnership with SportsAid. Under the deal ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
in [the] self-regulatory approach". He also pressed marketers to consider their approach to online ...
Waitrose congratulates Reading on promotion to Premier League
30 Apr 2012 | by Matthew Chapman
Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing...The press ad, headlined, "We are the champions", said: "Good luck in the Barclays Premier League, we're proud to sponsor you", following the team's final game of the season. Waitrose signed a new ... to be sponsored by a supermarket chain. The press campaign ran in The Sunday Times and also contained text ...
Editor's Comment: Olympic sponsors are media lightning rods
18 Apr 2012 | by Noelle McElhatton
Call it coincidence, but a rising tide of bad press for Olympic sponsor brands threatens to overshadow this effort, just as we pass the Games' '100 days to go' milestone this week. First came newspaper claims that Adidas Olympic kit is being made in sweatshop conditions. Then the Academy of Medical ...
The Times to sponsor Sky Sports News at Ten
05 Apr 2012 | by Maisie McCabe
Journalist of the Year at the Press Awards. Suzi Watford, marketing director, The Times and The Sunday ...
P&G unveils Vinopolis as Olympics hub as venue staff face redundancy
27 Mar 2012 | by Staff
for events, including a press conference in January attended by Mary Lynn Ferguson-McHugh, group president ...
HP ramps up music credentials with Wireless and Florence ventures
21 Mar 2012 | by Matthew Chapman
The music-based sponsorship is being undertaken to showcase the company s DM4 and DV6 laptops and its sponsorship will be highlighted through press, in-store and digital activity. HP's activity for the Wireless Festival, whose headline sponsor is Barclaycard, will involve giving away two tickets to every ...
BT to sponsor 'London Live' Olympic entertainment events
07 Feb 2012 | by Matthew Chapman
of these bodies had responded to requests for comment at the time of going to press. ...
Full interview: Justin King and Jeremy Hunt on the 2012 School Games
11 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier
The supermarket boss and the secretary of state for culture, Olympics, media and sport , appeared at a press conference at Sainsbury's Store Support Centre in Holborn yesterday to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
