Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...
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Tess Alps to become Thinkbox executive chair
29 May 2012 | by Maisie McCabe
of other things. "I shall never stop championing TV advertising's effectiveness and pressing ...
Britney Spears joins US X-Factor judging panel
15 May 2012 | by Mark Banham
Spears and singer-songwriter Demi Lovata will replace departing judges Nicole Scherzinger and Paula Abdul, who had confirmed their at the end of the first series they would not return for a new series. Speaking at a press conference to launch the second series of the US primetime programme ...
My Media Week: Laura Whitmore
25 Apr 2012 | by Mark Banham
. Eek! I try not to shit my pants thinking about it. I also have to be interviewed by the press out ... fly to Belfast. We go straight to the Hilton where it's straight into press interviews to promote ... stood on in the movie!) After some more press photos, I head to our MTV studio that's set up ...
C4's Undateables campaign escapes investigation
19 Apr 2012 | by Maisie McCabe
The Advertising Standards Authority received 21 complaints about the outdoor and press ads , which included images of people with disabilities from the programme, the words "Love is blind, disfigured, autistic..." and the title 'The Undateables'. Most of the complaints said the ads were ...
The Times to sponsor Sky Sports News at Ten
05 Apr 2012 | by Maisie McCabe
Journalist of the Year at the Press Awards. Suzi Watford, marketing director, The Times and The Sunday ...
WKD takes blokes to the gym
03 Apr 2012 | by Maisie McCabe
press and point-of-sale campaign . Dylan Bogg, chief executive and executive creative director at Big ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
the UK. Today s forecast offered no respite for the embattled press sector, forecast to fall 1 ...
Replay Jeans and Renaissance Hotels sponsor Frankfurt MTV awards
13 Mar 2012 | by Mark Banham
The jeans manufacturer will build on last year's sponsorship of the live music event as an official pan-European sponsor. It will feature on all promotional material in the build-up to the show, including a presence on the on-air campaign for the event, all marketing and press materials, online ...
Ofcom steps up 'fit and proper' Sky probe
09 Mar 2012 | by Daniel Farey-Jones
into press practices and police investigations into phone hacking and corrupt payments to public officials ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
