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Understanding the customer journey

by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...

Neil Allen departs Starcom MediaVest Group

Neil Allen, Starcom MediaVest's Group trading director for press, radio and outdoor, has left...MediaVest as press director in 2006 and was promoted to UK trading director of press, before assuming ... at WPP's Mediaedge:cia (now MEC) across an eight-year period from 1998, latterly as press director. He ...

Commercial TV and radio remain strong in Q1

the UK. Today s forecast offered no respite for the embattled press sector, forecast to fall 1 ...

Carnival Cruise Lines appoints MPG Media Contacts to £8m account

and will be charged with planning and buying a multimedia campaign likely to include TV, outdoor, press, radio ...

Mark Chippendale appointed Active International MD

this leadership as someone who has a fantastic senior track record across TV, digital, press and outdoor. Everyone ...

The industry speaks: what will 2012 mean for media?

restructuring of press sales' departments to find new ways of cross selling etc... "Agencies which ...

My Media Week: Catherine Becker

-hand views vary from press reports. Then it's time to get down to some serious Orient Express campaign ...

IAB building brands trilogy: Starbucks Via

-third the cost of outdoor and one-fifth the cost of press, according to new research from the IAB and GfK NOP....at one fifth the cost of press activity and one third the cost of outdoor. Display ads on social ... at 80% the cost of press and 50% the cost of outdoor. Social media delivered cost-efficient uplifts ...

Think BR: Outdoor - the last frontier of decency

. Perhaps predictably 'Hello Boys' has featured, wags might say prominently, in press coverage ...

ASA to clamp down on sexualised imagery in outdoor ads

,488 complaints about press ads. In addition, it is understood that the majority of complaints (around three ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.