Big Brother product placement deal for horror film
19 Aug 2011 | by Maisie McCabe
through a bespoke TV ad, press advertorials, video-on-demand and social media, across the Northern Shell ...
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My Media Week: Zoe Osmond
13 Sep 2011 | by Hayley Pinkerfield
myself on the jogging machine next to, goodness, a rather sweaty Mr Senior. We avert our gazes and press ...
Paramount extends 3D to Transformers billboard
23 Jun 2011 | by Maisie McCabe
, which includes TV, national press, magazine, digital and radio activity, including a competition to win ...
Sky launches campaign for Sky Anytime+
04 Apr 2011 | by Maisie McCabe
Created by Engine's WCRS Co, with media by MediaCom, the campaign runs across TV, cinema, outdoor, press and online from today (4 April). In the light-hearted TV ad, King Arthur asks Sir Lancelot to combine the King's Sky Broadband Unlimited service with his Sky+HD box, to which Lancelot replies that he ...
Trading forecast for 2011: 'slow and steady' wins the adspend race
02 Feb 2011 | by Caroline Parry
offline, will also be key growth areas this year. Press 2010 spend: 3.3bn Yr/yr percentage ... in national press, says Andy Taylor, head of trading at Carat, newspapers must focus on multimedia offers ...
Ten things to keep you awake in 2011
24 Jan 2011 | by Chris Tryhorn
eschews the traditional emailed press release to break the news of the Royal engagement via a 140 ... supplant press? Advertising in the outside world will look different in 2011. The growth of digital ...
Media Bitch's Diary 14 January
14 Jan 2011 | by Harriet Dennys
no sooner had the new edition gone to press than newly listed Catherine Ostler , editor of Tatler, jumped ...
Cineworld picks five agencies to battle for £3m media business
08 Dec 2010 | by Katherine Levy
in London's O2 Arena in June, spends the majority of its media budget in press, supported by outdoor ...
My Media Week: Pete Davis, Getmemedia.com
02 Nov 2010 | by Harriet Dennys
of regional press sales house Clacksons. As Getmemedia.com grows its user-base across the UK, we need better ...
Media Bitch's Diary 22 October
22 Oct 2010 | by Harriet Dennys
I am 100% not moving to Capital, says committed Moyles Media Bitch s story about Radio 1 DJ Chris Moyles rumoured move to Capital caused quite a commotion in the national press. The gossip, as shared by a tipsy radio mole at the Radio Advertising Awards, was picked up by Beehive City ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
