E.ON recruits Mumsnet co-founder to help rebuild image
18 Jan 2012 | by Matthew Chapman
last year. Separately, British Gas has today (18 January) launched a press campaign advertising ...
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P&G unveils Vinopolis as Olympics hub as venue staff face redundancy
27 Mar 2012 | by Staff
for events, including a press conference in January attended by Mary Lynn Ferguson-McHugh, group president ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
's granddaughter Zara Phillips in July, garnered reams of negative press coverage after downing cut-price shots ...
Selfishness not altruism drives sustainability, say marketing chiefs
01 Nov 2011 | by Matthew Chapman
companies through initiatives including setting up solar panels. Simon Evans, Thames Water press office ...
Mark Cridge: A brand can only truly be green if its consumers are too
04 Aug 2011 | by Mark Cridge
, perhaps, I should consider switching to the delights of pressed English apple juice, freely available ...
Tesco slammed for 'get two free' activity
16 Nov 2010 | by Nicola Clark
at the time of going to press. ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...
Profile: Michael Bates, marketing director, Morrisons
16 Jun 2010 | by Joe Thomas
Morrisons stood for,' he says. 'We were seen as just a pie shop. There was some negative press around ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
