What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
customers that encouraged them to hit the shops. This was supported by press and TV activity, as well as in ...
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We'll Call You - Npower
25 Oct 2011
on the consumer energy summit. Considering it was held the day before the call, reported on in the national press ...
We'll Call You - Greggs
02 Mar 2011
. Mktg: Have you considered using the free press it has generated as a marketing opportunity for a ...
We'll Call You - Boots
26 Jan 2011
Boots: Hello. Can I help you? Mktg: Yes I am enquiring about an ad I saw in the papers this week, about how Boots charges more for eye tests than they do at Specsavers. Is that the case? Boots: You are saying that we are more expensive? Mktg: Well, that is what the press ad seems to be saying ...
Automated 'silent' telephone calls will carry up to £2m fine
25 Mar 2010 | by Daniel Farey-Jones
hears only silence. While the issue has received less press attention than during 2007 and 2008, Ofcom ...
Telemarketers launch call-blocking gadget for consumers
20 Oct 2008 | by Daniel Farey-Jones
incoming calls by pressing the '*' button. However, callers it does not recognise have identify ...
How marketing is shaping the US election
30 Sep 2008 | by Miranda Fitzgerald
to date. Although the news was quickly picked up and spread by the press, the stunt earned him ...
Norwich Union dismisses India call centre criticism
26 Mar 2007 | by Alex Donohue
LONDON - Norwich Union has rubbished claims made in the UK press that it has experienced a major...According to weekend reports, Norwich Union is set to lose 10m from poor service levels at its Indian operations, and could receive a hefty fine from the FSA for breaching obligations . A Norwich Union report on call centre standards was leaked to the press, sparking criticism over the firm ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
