What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
customers that encouraged them to hit the shops. This was supported by press and TV activity, as well as in ...
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EasyJet 'times change' by Publicis
15 Jun 2011
The scheme allows consumers to make unlimited date changes within a four-week window, forgo extra charges such as booking fees and bag check-in fees, and get automatic speedy boarding when booking through the website. Three press ads, created by Publicis, under the strapline Times Change depict a ...
Southern Railway 'Loco's birthday' by VCCP
05 May 2011
The ad campaign features Southern's Mexican wrestler character Loco Toledo and includes TV, radio, press, outdoor, online, social networks and direct channels. The ads are inspired by traditional Mexican wrestling posters and will promote a 26% discount on Southern advance and off peak fares ...
Future targets Xbox mag subscribers with personalised ads
27 Oct 2010 | by Ben Bold
with a series of personalised press ads aimed at magazine subscribers.
DLG to relaunch RDP lead generation programmes
23 Sep 2010 | by Daniel Farey-Jones
boxes and press send." ...
Progressive Media launches customer publishing company
20 Sep 2010 | by Katherine Levy
services title CEO, Progressive Media's portfolio includes New Statesman and the Press Gazette. Press ...
Royal Mail marketer Hings leaves after seven years
24 Mar 2010 | by Alex Brownsell
Vickers BBDO, comprised TV, press, direct and digital activity. Hings also oversaw the launch of Matter ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
industry if we don't improve are more bad press and bother from anti-direct mail lobbyists and politicians ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
it with other direct media. 'Direct mail gets a bad press. Most people receive more email spam than junk mail ...
The Marketing Profile: Tom Hings of Royal Mail
30 Sep 2008 | by Alison Donnelly
BBDO, will comprise TV, press, direct and digital activity. The drive will direct prospective ... are becoming ever-more important in the postal-services sector. His most pressing concern will be whether he ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
