What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
customers that encouraged them to hit the shops. This was supported by press and TV activity, as well as in ...
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More data leaks while Europe cracks down on wrongdoers
26 Jan 2012 | by Daniel Farey-Jones
Data leaks typically attract about the same degree of negative press as tanker disasters, as O2 has found out. Trust built by the mobile network was tainted with suspicion yesterday when the press widely picked up on a software designer s discovery that O2 has (accidentally it claims) been ...
US brands hit by leak at major email marketing provider
04 Apr 2011 | by Daniel Farey-Jones
to comment and directed all enquiries to its US press office. A spokesman at Tesco, one of Epsilon's UK ...
Facebook hands users power over advertising and data policies
27 Feb 2009 | by Daniel Farey-Jones
the company's press announcement. Simon Davies, director, Privacy International. "The devil ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
industry if we don't improve are more bad press and bother from anti-direct mail lobbyists and politicians ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
it with other direct media. 'Direct mail gets a bad press. Most people receive more email spam than junk mail ...
Royal Mail TV ads to showcase business service record
09 Sep 2008 | by Gemma Charles
The marketing drive, which is called 'Partners for Growth' and showcases how Royal Mail has helped business customers, breaks in October across TV, digital and press. The ads will explain how businesses such as gift provider Hotel Chocolat and online lingerie retailer Figleaves.com have successfully used ...
Tri-Direct wins brief to promote Shariah-compliant insurance to Muslims
31 Jul 2008 | by Ben Bold
, press, online, DM and door drop activity. The overall campaign will focus on areas heavily populated ...
Prospect Swetenhams to include lifestyle data in Johnston Press files
25 Jun 2008 | by Nikki Sandison
LONDON - Prospect Swetenhams has enhanced the Johnston Press list it manages with added lifestyle...Prospect Swetenhams won the list management contract for Johnston Press in December. Annette ... with Johnston Press to create lifestyle surveys using the database, with questions on sectors ranging from ... director for Johnston Press, said: "Our readers -- both on- and offline -- have a high level of loyalty ...
Tri-Direct in data work for HBOS Insurance
19 Jun 2008 | by Jacquie Bowser
, directories, outdoor and press. The activity will kick off in June promoting a new proposition to market from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
