Batchelors targets women with 'female Pot Noodle'
01 May 2012 | by John Reynolds
Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press. Burton ...



