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Clarks launches AR campaign for Spring collection

The campaign includes four videos for the brand s hero styles , which include Bodkin Bay , Henderson Sky , Dollar Craze and Scent Bottle . Clarks is using Aurasma's technology to make the content more easily discoverable via its press ads. As long as a smartphone or tablet user has ...

Hearst-Rodale harnesses Apple Newsstand to sample print launch

Women s Health goes on sale on Wednesday (8 February) for 3.60, with a print run of 200,000, also supported by a press campaign, retail promotion and ads in Hearst Magazines UK s print and digital properties. The digital sampler will be available from tomorrow (4 February) on Apple s Newsstand magazine ...

Sofa retailer to push 'test drive' app

will also be promoted by press activity, which will encourage readers to buy and download the app from ...

Spotify launches app platform with Guardian, Rolling Stone and others

Daniel Ek, chief executive of Spotify announced the "new direction" for the company today (30 November) during its first ever press conference, streamed live around the world from New York. He announced that developers will be able to create free music-based apps on the digital music service ...

My Media Week: Catherine Becker

-hand views vary from press reports. Then it's time to get down to some serious Orient Express campaign ...

Sector analysis: Digital recruitment remains media's top priority

are the same as for the more traditional media of press and broadcast. The sharp rise in the level of skill ...

PPA 2011: The recipe for BBC Good Food's iPad app

The app, which was only launched three months ago at an initial price of 1.79, rising to 2.99 , was demonstrated live to the PPA Conference crowd today in a brave step by Lewis. After his presentation, he was pressed on the issue of digital subscriptions by session moderator Lee Baker, director of the Association ...

Delayed Daily to launch 2 February

by News Corporation to cash-in on their popularity. Rumours in the press suggested the title would ...

Newspaper body slams BBC plans to launch mobile apps

The BBC's decision to press ahead with the new apps in a competitive marketplace comes despite recent promises by the corporation to overhaul the regulations that dictate how much damage it can do to its commercial rivals, after its controversial Lonely Planet acquisition, among others. On Friday ...

The iPad: ten reasons why 'feet up' technology is the next big thing

with a simple press to buy. Automotive will love this too hands-on car configurators, full screen ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.