16 May 2012
| by Arif Durrani
to honour Jack with this award."
Dorsey will be honoured during the Press, Design, Radio and Cyber Lions ...
13 Apr 2012
| by John Reynolds
The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media.
Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales.
She said: "The brand ...
03 Apr 2012
| by Matthew Chapman
.
Digital activity is supporting a press campaign featuring a real-life princess sleeping on an Ikea bed ...
30 Mar 2012
| by Sarah Shearman
have to compete."
At the event's press conference with David Fischer, vice president of business ...
23 Mar 2012
| by Rachel Barnes
focus on press and digital.'
Understanding technology
Revlon has identified social media as a ...
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THE CAMPAIGN
TV and press
Revlon is kicking off the first ad in its new-look campaign from next month ...
12 Mar 2012
| by Ed Owen
The pilot links Tesco's Clubcard with LivingSocial's daily deals feature, which is city-specific. The trial launched in Sheffield last week, supported with ads in the local press.
A LivingSocial spokesman said: "We wanted an area that has a good few Tesco stores, so we could match Tesco's drive to help ...
06 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
and Manchester, targeting mainline stations, and featuring press ads in the Metro free newspaper ...
14 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign, which launches tomorrow (15 February), features a TV ad supported by digital, press, radio, PR and social media activity, alongside a media partnership with Magic and MSN, and in-store shopper marketing activity. Media buying is handled by Mindshare.
The campaign targets families ...
23 Jan 2012
The TV, press and digital campaign, created by McCann London, highlights the lengthening, false lash-effect of the mascara with the line Off The Scale .
The 30-second TV spot, directed by Joe Roman through Knucklehead, sees Cheryl invite viewers to "play on a whole new scale". ...
17 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
our objectives."
The Red Brick Road released a press and poster campaign for Magners Specials, its ...