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Twitter's Dorsey named Cannes Lions Media Person of 2012

to honour Jack with this award." Dorsey will be honoured during the Press, Design, Radio and Cyber Lions ...

Healthy snack brand Bear launches debut campaign

The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media. Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ...

Ikea launches 'snap a napper' Facebook competition

. Digital activity is supporting a press campaign featuring a real-life princess sleeping on an Ikea bed ...

Facebook chiefs advocate fan value over numbers

have to compete." At the event's press conference with David Fischer, vice president of business ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

focus on press and digital.' Understanding technology Revlon has identified social media as a ... ) THE CAMPAIGN TV and press Revlon is kicking off the first ad in its new-look campaign from next month ...

Tesco trials Clubcard tie-up with LivingSocial

The pilot links Tesco's Clubcard with LivingSocial's daily deals feature, which is city-specific. The trial launched in Sheffield last week, supported with ads in the local press. A LivingSocial spokesman said: "We wanted an area that has a good few Tesco stores, so we could match Tesco's drive to help ...

Krispy Kreme reignites UK push with new outdoor ads

and Manchester, targeting mainline stations, and featuring press ads in the Metro free newspaper ...

Warburtons launches £8.2m breakfast campaign

The campaign, which launches tomorrow (15 February), features a TV ad supported by digital, press, radio, PR and social media activity, alongside a media partnership with Magic and MSN, and in-store shopper marketing activity. Media buying is handled by Mindshare. The campaign targets families ...

L'Oreal Paris 'false lash telescopic' by McCann

The TV, press and digital campaign, created by McCann London, highlights the lengthening, false lash-effect of the mascara with the line Off The Scale . The 30-second TV spot, directed by Joe Roman through Knucklehead, sees Cheryl invite viewers to "play on a whole new scale". ...

Magners consolidates digital into Red Brick Road

our objectives." The Red Brick Road released a press and poster campaign for Magners Specials, its ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.