Trading places: this week's people moves
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
to the newly created role of group commercial and marketing director at Johnston Press . ( Campaign ...
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Honda picks Bottle PR ahead of Civic launch
01 Jun 2012 | by John Owens
The agency has been brought in for a three-month project brief around the launch of the ninth generation of the car in the UK. It will work on securing coverage within the lifestyle press by reflecting Honda Civic messaging of discovering the great unknown . There will be a focus both on print and online ...
Tesco 'Tesco Jubilee' by The Red Brick Road
31 May 2012
The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...
The Red Brick Road wins £2m ADT task
31 May 2012 | by Sara Kimberley
will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ...
Private View: Ben Walker and Dylan Jones
31 May 2012
to be applauded. Finally, we come to the Playboy "press to play" shower gel commercial, which I thought I ...
DHL 'speed of yellow' by 180 Amsterdam
29 May 2012
The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...
Lindt calls on Clarion Communications ahead of split with Be More
29 May 2012 | by John Owens
to requests for comment at the time of going to press. ...
Lucre lands consumer PR brief for Parkdean
25 May 2012 | by Hannah Crown
This is the first PR agency to be appointed by the Newcastle-based group, and follows a period of expansion to 24 holiday parks across the UK from its creation in 1999. Key objectives of the consumer brief are to increase brand awareness of Parkdean and to inform consumers about each park. Lucre will provide a press ...
Activision poised to bring in The Red Consultancy
25 May 2012 | by Sara Luker
The brief, thought to worth upwards of 500,000 a year, is the gaming industry s largest PR account and is currently held by Frank PR. Red will be charged with handling both Activision s UK PR and European co-ordination and will run the company s press office functions, media relations, social media ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
, the head of press at Mindshare , is joining the national press marketing body, Newsworks , as its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
