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Collective brings in Dominic Woolfe to build advertiser relationships

Honda UK. His previous roles include client investment director and head of press, radio and outdoor ...

Clarks launches AR campaign for Spring collection

The campaign includes four videos for the brand s hero styles , which include Bodkin Bay , Henderson Sky , Dollar Craze and Scent Bottle . Clarks is using Aurasma's technology to make the content more easily discoverable via its press ads. As long as a smartphone or tablet user has ...

Sector analysis: Digital recruitment remains media's top priority

are the same as for the more traditional media of press and broadcast. The sharp rise in the level of skill ...

MySpace sales chief rules out real-time ad trading

accounted for less than 1% of the medium's revenue while press gets 17% and radio 30%. MySpace's owner ...

Adobe declares love for Apple to take high ground on Flash

LONDON - Software company Adobe has taken out press and digital ads to hit back at Apple co

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.