Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...
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British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
spot will be supported by press and digital activity. The free swims promotion will run until 30 ...
LG Mobile targets style-conscious consumers
03 May 2012 | by Matthew Chapman
to "sold-out" events to LG customers, through promotions in-store, online, on radio and in press ...
Thomas Cook overhauls 2013 strategy to ease booking process
03 May 2012 | by Loulla-Mae Eleftheriou-Smith
season was launched last week, in the form of a three-week press campaign to promote its use of the new ...
Batchelors targets women with 'female Pot Noodle'
01 May 2012 | by John Reynolds
Batchelors' Deli Box is currently being rolled out in Tesco branches ahead of listings in other major supermarkets in July. Batchelors marketing controller John Burton said Deli Box is likely to be supported by a significant above-the-line campaign, which could include TV, radio or press. Burton ...
Waitrose congratulates Reading on promotion to Premier League
30 Apr 2012 | by Matthew Chapman
Waitrose drew attention to its sponsorship of Reading FC with a press campaign this weekend hailing...The press ad, headlined, "We are the champions", said: "Good luck in the Barclays Premier League, we're proud to sponsor you", following the team's final game of the season. Waitrose signed a new ... to be sponsored by a supermarket chain. The press campaign ran in The Sunday Times and also contained text ...
Tesco mimics Waitrose with Everyday Value range push
30 Apr 2012 | by Matthew Chapman
The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue ... . Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ... , it is not one we will start tomorrow." Press activity for the Tesco ad states "we d like to introduce the new ...
Thomson rolls out national campaign for Dreamliner launch
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The national and regional press campaign launches this week and will run in this weekend s papers. It reads, "Be the first to fly on the plane everyone's talking about only with Thomson". Thomson Airways, the carrier for Thomson and First Choice, is the first in the country to operate the new Boeing ...
'We have to build better brands and we need a different conversation', admits Tesco chief
18 Apr 2012 | by Matthew Chapman
as press advertising". He said multi-channel retail was being grown by rolling out of more dot ...
Think BR: Time for the ad industry to flex its muscle?
11 Apr 2012 | by Callum Galbraith
and not the government or the Press Complaints Commission (PCC), the soon-to-be defunct regulator, which led ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
