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Brands and content: what's the story?

research also illustrates that: 'Channels such as press and direct mail showed declines of about a third ...

My Media Week: Zoe Osmond

myself on the jogging machine next to, goodness, a rather sweaty Mr Senior. We avert our gazes and press ...

Media Bitch's diary 26 August

Summer holiday As you are all well aware, August is often known as the "silly season" as people tend to take time off, leaving the national press and television news in particular looking around ... and painting a mural. At the time of going to press, Bitch was still trying to find out whether the happy ...

Trading forecast for 2011: 'slow and steady' wins the adspend race

offline, will also be key growth areas this year. Press 2010 spend: 3.3bn Yr/yr percentage ... in national press, says Andy Taylor, head of trading at Carat, newspapers must focus on multimedia offers ...

Ten things to keep you awake in 2011

eschews the traditional emailed press release to break the news of the Royal engagement via a 140 ... supplant press? Advertising in the outside world will look different in 2011. The growth of digital ...

Media Bitch's Diary 14 January

no sooner had the new edition gone to press than newly listed Catherine Ostler , editor of Tatler, jumped ...

My Media Week: Julia Hutchison, Association of Publishing Agencies

with the press today, and we also send out the APA s weekly branded content newsletter to all our members. I ...

My Media Week: Pete Davis, Getmemedia.com

of regional press sales house Clacksons. As Getmemedia.com grows its user-base across the UK, we need better ...

Media Bitch's Diary 22 October

I am 100% not moving to Capital, says committed Moyles Media Bitch s story about Radio 1 DJ Chris Moyles rumoured move to Capital caused quite a commotion in the national press. The gossip, as shared by a tipsy radio mole at the Radio Advertising Awards, was picked up by Beehive City ...

Diary of a media start-up: Part two

. I m also on the cusp of booking some press activity, and the wondrous PPA rears its head. Obviously ... to get affiliated with the PPA within 18 months - now all I need to do is find 200k to spend on press ...

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