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Trading places: this week's people moves

to the newly created role of group commercial and marketing director at Johnston Press . ( Campaign ...

Think BR: Cookie monsters

in order to comply. Unsurprisingly, this is a story which was carried by all the national press ... and bad practice. A quick audit of the national press online sites showed us some stark contrasts ...

Understanding the customer journey

by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...

Jubilee spirit unites the nation

Jubilee related press ads and Marmite went furthest by renaming itself as 'Ma amite' and changing labels ...

Think BR: Google spoiled the fun

of press of late about Facebook and latterly Pinterest becoming the single biggest referrer to some ...

Think BR: Launching Newsworks

, but there is a lot of goodwill towards the national press: people think it does an effective job and is worth ... concept of newsbrands; in other words, while newspapers in print account for 90% of the national press ...

Trading places: this week's people moves

, the head of press at Mindshare , is joining the national press marketing body, Newsworks , as its ...

Think BR: The search for white space

were obvious and as soon as the technology was ready the markets blossomed. The needs were pressing ...

Think BR: Local press must stay local to preserve its future

Often written off as liner for the cat-litter tray or fish and chip paper, the local press remains...It is rare to read anything positive about local or regional press. Gloomy headlines point to restructures, rationalisations and resizings of local press operations, with consolidation the buzzword, inevitably followed by redundancies . In fact despite the widespread doom, local and regional press ...

Controversy surrounds Argentine Olympic ad

has attracted harsh criticism from the British Government and press. The Argentine government, led ...

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