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spot will be supported by press and digital activity. The free swims promotion will run until 30 ...
was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...
left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...
." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...
's: Bye. VERDICT: 7 OUT OF 10 The call-handler, while unaware of the suggestion in the press about ...
Games opening and closing ceremonies. Speaking to Marketing at a press conference at the BT Tower ... Media are other media partners . Also at the press conference, Mayor of London Boris Johnson said ...
In their first major repositioning of the 17 year-old airline, chief executive Carolyn McCall and marketing director Peter Duffy decided to inject more meaning into the brand behind the established price-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ...
. 'The press tried to say:"One of those two things you are doing is dishonest or doesn't make sense." I ... its marketing efforts with a press campaign highlighting its price-match offer against Tesco on branded products. The press ads, which ran in The Times, The Independent, The Guardian and Evening ...
, supported by digital and press activity, with the strapline: "You know what's good for you." Jones ...
Technical problems, several delayed launches and an entire press and marketing team fired - YouView, the set-top box business led by entrepreneur and The Apprentice star Lord Alan Sugar, has hit the headlines for all the wrong reasons. The service - a joint venture between broadcasters and broadband ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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