P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, according to the press report. He said: "Technology will mean that people will increasingly expect brands ...
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P&G unveils Vinopolis as Olympics hub as venue staff face redundancy
27 Mar 2012 | by Staff
for events, including a press conference in January attended by Mary Lynn Ferguson-McHugh, group president ...
Reckitt Benckiser prepares ad campaign for Finish Quantum launch
24 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Euro RSCG, launches on Tuesday (28 February) and features a TV ad supported by press, digital, radio, sampling and point of sale activity. The TV ad uses computer animation to create a "magical forest", which RB claims is inspired by blockbuster films 'Avatar ...
Ecover launches £4m brand campaign
09 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
is accompanied by James Brown's 'I Feel Good'. It is supported by press, digital, outdoor and social media ...
Ecover 'feel good cleaning' by Brave
06 Jan 2012
The campaign includes Ecover s first major brand advertising on British TV, as well as outdoor, press, digital and social media activity. ...
Selfishness not altruism drives sustainability, say marketing chiefs
01 Nov 2011 | by Matthew Chapman
companies through initiatives including setting up solar panels. Simon Evans, Thames Water press office ...
Persil ads banned after P&G complaint
05 Oct 2011 | by Daniel Farey-Jones
P G, which owns laundry brand Ariel, challenged whether claims made in poster and press ads that Persil Small Mighty gave "unbeatable results even in 30 minutes" could be substantiated. It also ... and press ads breached CAP Code (Edition 12) rules 3.1(Misleading advertising), 3.7 (Substantiation), (3 ...
Unilever's Comfort ad banned after P&G complaint
14 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
the most-trusted claim with any evidence. It banned the TV, outdoor and press ads from reappearing ...
Air Wick launches £3m marketing campaign
11 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
The product claims to have an "electronic nose" that can detect changes in the atmosphere and automatically activate its air-freshening mechanism. National TV and press ads by Euro RSCG, supported by online, PR and point of sale activity will run until Christmas. It will use the strapline "Something ...
Sector Insight: Household paper
07 Jul 2011 | by Jane Bainbridge
Toilet tissue, kitchen towels and facial tissues are generally needs-driven products, which means shoppers will buy them even during an economic slump. That said, it is an area in which hard-pressed consumers find it easy to downgrade. Despite a slump in sales over the downturn, name brands have held ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
