Healthcare: F-H to promote Rotarix vaccine after GSK win
15 Feb 2008
executive Jean-Pierre Garnier launched a scathing attack on press coverage of the pharma industry last week ...
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Healthcare: GSK ends corporate comms head search
11 Apr 2008 | by Gemma O'Reilly
corporate comms Caroline Hempstead. GSK was criticised in the press last month for allegedly hiding ...
Chinese medicine image promoted
16 Sep 2005
A Chinese medicine organisation is preparing a PR push to fight negative press on alternative...at the same time as reacting to any negative press.' ...
Pfizer draws up two-tier UK product comms roster
16 Sep 2005 | by Ian Hall
of writing a press release. Mathieson aims to confirm the lists by 4 October, although contracts ...
Healthcare: AZ widens agency net on global neuroscience PR
13 May 2005 | by Ian Hall
. AZ announced last week that it plans to press ahead with further clinical trials of Cerovive ...
Campaign: Second Opinion
01 Apr 2005
sickness is prevented. Trade press coverage is always essential and was certainly maximised. However ...
Campaign: Travel sickness presented as a hazard - Healthcare PR
01 Apr 2005 | by Adam Hill
. National and regional press and women's and parenting magazines were targeted with research results, expert ...
Campaign: Asacol targets GPs to stave off rival brands - Healthcare PR
04 Mar 2005 | by Adam Hill
Crohn's (NACC) on the generics 'threat', while news hooks for the medical press centred around current ...
Healthcare: Biss Lancaster to promote Senokot
18 Feb 2005
, handle press office work and stage media briefings. Biss Lancaster will also promote the website www ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
