Avon drafts in support for breast cancer fundraiser
17 Jun 2005 | by Sarah Robertson
' will be sent to Avon customers, while media relations will target women's titles, regional and national press ...
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Crisis comms - Toiletry industry body heads off scarestories
11 Nov 2005 | by Helen Gregory
for inclusion in press releases. Blue Rubicon targeted journalists with research, such as the 'Value of Self ... press interest came from the Birmingham Post and Yorkshire Post, while trade magazines Chemist ... there are scare stories in the press it gives us the facts in a way we can understand.' ...
Healthcare: Resolute aids launch of Mentor's Puragen
13 May 2005 | by Ian Hall
in the UK and Europe from Wednesday. Resolute is targeting the business and medical press, while ...
Marketing Communications: Emotional connection
22 Oct 2004
their personalities in press profiles. It also involved consumers through a competition to find a group of friends ... -related trade media, as well as selected national and international press. UK and European PR manager Esther ...
Campaign: Dove campaign a boost for real women - Marcoms
17 Sep 2004 | by Donna Werbner
in the press, Lexis gave the Saturday edition of The Times exclusive access to images of the ad. It also ... targeting regional press with tailored press releases asking women from the specific local areas to apply. Nine final groups of women were chosen and photographed to further attract local press coverage ...
ANALYSIS: Haircare brands vie for attention with use of PR
28 Nov 2003 | by Lexie Williamson
EastEnders in a press release. 'We'd look for a product to be endorsed by someone who is established ... , specialises in targeting the cutting-edge fashion press. 'An in-house team knows its brand inside out, but I ...
CAMPAIGNS: BDA secures supporters in fluoride vote - Lobbying
21 Nov 2003 | by Ian Evans
. The BDA press team proposed sending mailshots, including a briefing on the benefits of fluoridation ... happy.' The press team drew up a league table for each parliamentary constituency in England and Wales ... 's crucial vote, the press team sent out regular press releases updating the campaign. On the eve ...
CAMPAIGNS: Clarke seeks new clientele for hair range - Consumer PR
22 Aug 2003 | by Ian Evans
with his range. Press releases were sent out to targeted publications, and at this year's BAFTA ceremony ...
Starfish lands UK PR brief for Dead Sea Laboratories
14 Mar 2003
, said the agency would target the consumer, trade and healthcare professional press, plus Britain ... sufferers of skin-diseases such as eczema via the healthcare professional press. A 'spa launch' to target ...
STOP PRESS: Iroquois hires former director
31 Jan 2003
APPOINTMENT: Iroquois has hired former Ketchum account director Emma Miller to head its newly created beauty division. She will handle publicity for colour expert Jo Hansford and her salon team, an account handled up to December by Hill Knowlton.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
