Tess Alps to become Thinkbox executive chair
29 May 2012 | by Maisie McCabe
of other things. "I shall never stop championing TV advertising's effectiveness and pressing ...
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Understanding the customer journey
01 Jun 2012 | by Outdoor Media Centre
by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...
CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia
25 Apr 2012 | by Simon S Kershaw
how Locog has addressed this literally pressing issue. Currently, the Underground is wallpapered ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
. The campaign will also run across press, outdoor, PR and digital. As part of the campaign, Mars is giving away ...
Healthy snack brand Bear launches debut campaign
13 Apr 2012 | by John Reynolds
The ad campaign, created in-house, kicks off next week and will run across national press, outdoor, point-of-sale activity, sampling, newsletters and social media. Victoria Willis, head of marketing at Bear, believes the campaign will prompt a significant uplift in sales. She said: "The brand ...
Neil Allen departs Starcom MediaVest Group
02 Apr 2012 | by Maisie McCabe
Neil Allen, Starcom MediaVest's Group trading director for press, radio and outdoor, has left...MediaVest as press director in 2006 and was promoted to UK trading director of press, before assuming ... at WPP's Mediaedge:cia (now MEC) across an eight-year period from 1998, latterly as press director. He ...
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
across outdoor, press, digital, radio and London Underground, until 8 April. Media planning is being ...
Krispy Kreme reignites UK push with new outdoor ads
06 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
and Manchester, targeting mainline stations, and featuring press ads in the Metro free newspaper ...
Reckitt Benckiser prepares ad campaign for Finish Quantum launch
24 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Euro RSCG, launches on Tuesday (28 February) and features a TV ad supported by press, digital, radio, sampling and point of sale activity. The TV ad uses computer animation to create a "magical forest", which RB claims is inspired by blockbuster films 'Avatar ...
Carnival Cruise Lines appoints MPG Media Contacts to £8m account
24 Feb 2012 | by Maisie McCabe
and will be charged with planning and buying a multimedia campaign likely to include TV, outdoor, press, radio ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
