P&G unveils Vinopolis as Olympics hub as venue staff face redundancy
27 Mar 2012 | by Staff
for events, including a press conference in January attended by Mary Lynn Ferguson-McHugh, group president ...
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Corsodyl 'ignore' by Grey London
09 May 2012
The ad aims to make the point that people do not ignore blood from other parts of the body and that bleeding gums could lead to gum disease and tooth loss. The TV ad will be supported by press, outdoor and digital display. It was written and art directed by Nick Rowland and directed by Ryan Hope through Blink. ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
focus on press and digital.' Understanding technology Revlon has identified social media as a ... ) THE CAMPAIGN TV and press Revlon is kicking off the first ad in its new-look campaign from next month ...
Revlon prepares new 'storytelling' ad strategy
20 Mar 2012 | by Rachel Barnes
stories in this campaign as much as talking about the product. The TV and press ads will feature ...
P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, according to the press report. He said: "Technology will mean that people will increasingly expect brands ...
L'Oréal Paris 'Casting Crème Gloss' by McCann London
01 Mar 2012
The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page. An app created by McCann London's creative technology unit allowed ...
L'Oreal Paris 'false lash telescopic' by McCann
23 Jan 2012
The TV, press and digital campaign, created by McCann London, highlights the lengthening, false lash-effect of the mascara with the line Off The Scale . The 30-second TV spot, directed by Joe Roman through Knucklehead, sees Cheryl invite viewers to "play on a whole new scale". ...
Johnson & Johnson launches new 'Hello me' skincare marketing push
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The new product, which claims to help reduce the appearance of stretch marks for mothers after having had a baby, is supported by a new campaign created by AMV BBDO featuring digital, in-store, press and PR activity. Advertorials will run in healthcare press, while full-page ads will run in women ...
17 Cosmetics uses music to engage with teens
10 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
with the launch of each new product, with press and digital ads that direct consumers to 17 s Facebook page, www ...
Selfishness not altruism drives sustainability, say marketing chiefs
01 Nov 2011 | by Matthew Chapman
companies through initiatives including setting up solar panels. Simon Evans, Thames Water press office ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
