P&G unveils Vinopolis as Olympics hub as venue staff face redundancy
27 Mar 2012 | by Staff
for events, including a press conference in January attended by Mary Lynn Ferguson-McHugh, group president ...
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Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...
P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, according to the press report. He said: "Technology will mean that people will increasingly expect brands ...
Carol Vorderman fronts Sambucol marketing drive
18 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Koala Ltd, breaks on Tuesday (22 November) and features a TV ad for the PharmaCare Europe-owned brand, supported by press activity. Media buying is handled by AdConnection. The TV ad promotes Sambucol as a natural food supplement for the entire family, highlighting ingredients ...
Agencies line up for £7m Superdrug media
29 Sep 2011 | by Katherine Levy
. The bulk of its advertising spend is directed at press and TV, with the remainder split between direct ...
Driving value from promotions
30 Jun 2011 | by Rod Street
. It s not all bad news for national brands though. The growth in promotional offers has pressed back on retailer ...
JWT and McCann share Viagra ad business
07 Apr 2011 | by Sara Kimberley
in November 2007, and has since been responsible for print, press and online activity for the brand. Pfizer ...
HMDG wins Superdrug ahead of pre-Christmas TV ad drive
05 Aug 2010 | by Sara Kimberley
to press ads. HMDG's first Superdrug campaign, which will run on terrestrial TV channels, will highlight ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
