Metro Bank brings in Lansons' Beth Murray for manager role
03 May 2012 | by John Owens
the Metro Bank press office. Her work will be supported by Lansons Communications, the incumbent retained ...
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PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity ...
Bank of England puts diversity brief on hold
19 Apr 2012 | by Matt Cartmell
, following negative press coverage around the process....as a specific result of bad press. ...
George Eustice: Bailed-out banks are a liability
02 Feb 2012 | by George Eustice
and a former press secretary to David Cameron. ...
Virgin Money undertakes Branson stunt as part of ad campaign
10 Jan 2012 | by John Reynolds
bank." Press ads, running in the national press, features a five-point list of why customers should ...
Saga appoints VCCP to reinvigorate brand
04 Jan 2012 | by Matt Williams
last year, with the majority of its spent dedicated to direct marketing and press activity. ...
Helen Edwards on Branding: Virgin modesty
30 Nov 2011 | by Helen Edwards
The British have a contradictory attitude to wealth. When just two individuals recently shared a 160m capital gain, and paid not a penny in tax, they were feted in the press, their faces beaming out under cheery headlines. They had made their fortune, not through endeavour or risk, but by choosing ...
First Direct ads parody high-street banking rivals
05 Oct 2011 | by Sarah Shearman
of attempting to convey a transparent approach in its marketing. Two years ago, it launched a press, outdoor ...
Sector Insight: Debit and credit cards
28 Sep 2011 | by Jane Bainbridge
From the credit crunch to the nation's debt crisis, debt and credit on a national and worldwide scale have been much discussed over the past couple of years, but dealing with personal levels of debt is the more pressing concern for most people. With the global financial meltdown came a reassessment ...
RBS seeks lead marketer following latest senior exit
23 Aug 2011 | by Alex Brownsell
at the time of going to press. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
