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Helen Edwards on Branding: Virgin modesty

30 Nov 2011 | by Helen Edwards

The British have a contradictory attitude to wealth. When just two individuals recently shared a 160m capital gain, and paid not a penny in tax, they were feted in the press, their faces beaming out under cheery headlines. They had made their fortune, not through endeavour or risk, but by choosing ...

Barclaycard introduces new strapline in Christmas campaign

14 Nov 2011 | by Sara Kimberley

for it quickly is." The ad will also run across press and online, including a Facebook page with helpful hints ...

Sector Insight: Debit and credit cards

28 Sep 2011 | by Jane Bainbridge

From the credit crunch to the nation's debt crisis, debt and credit on a national and worldwide scale have been much discussed over the past couple of years, but dealing with personal levels of debt is the more pressing concern for most people. With the global financial meltdown came a reassessment ...

CreditExpert refocuses strategy on control

08 Sep 2011 | by Daniel Farey-Jones

(12 September) and includes a TV spot, press and digital activity, developed by the same agency ...

The Specialist Works Group wins PayDayUK.co.uk media account

10 Aug 2011 | by Jeremy King

The Specialist Works Group companies, The Broadcast House and The Press House, have won a joint...regions in July, before being complemented by press and radio in four-week bursts from September ... TV and radio campaigns, while The Press House has produced all press creative and print media ...

Credit Confidential 'mural' by Stephens Francis Whitson

18 Apr 2011

The ads, liken the trail of information in a credit report to the trail of paint left by an animated mural man as he runs through a city. The multi channel integrated media campaign, bought by Vizeum, will include TV, press and online display. ...

Visa recruits British Olympic stars past and present for 18-month push

01 Mar 2011 | by Arif Durrani

TV, press and outdoor ads will feature five-time gold medallist Sir Steve Redgrave and Paralympic veteran Dame Tanni Grey-Thompson, as well as current stars including heptathlete Jessica Ennis. The ads, by Saatchi Saatchi, will launch later this month. They show the athletes using Visa cards in everyday ...

Universal McCann ties up global MasterCard account

10 Sep 2010 | by Mark Banham

while on holiday. The creative work consisted of five executions. Press ads appeared in national and global press, while airport travel routes such as the UK s Heathrow and Stansted Express hosted train ...

Mastercard 'cross border' by McCann London

12 Jul 2010

The creative work consists of five executions which aim to communicate that MasterCard is the best way to to treat yourself to something indulgent. Press ads will appear in national and global press, whilst airport travel routes such as the Heathrow and Stansted Express will host train card ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...

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