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PAA lands Investec private banking account

relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity ...

City Index to boost brand with integrated push

City Index has hired TMW to produce integrated marketing campaigns on a project-by-project basis with the first burst of activity focusing on its City Trading mobile app and free trading strategy seminars. Press ads and banner ads will push the app and seminars as the company attempts to set itself apart from ...

IG Index 'event mapping' by DDB UK

The poster and press ads take the form of three maps showing how cause and effect dominates the financial news. One execution asks: Will George Osborne s spending cuts send sterling down the tubes? , with an illustration of the spread betting opportunities the reader can take advantage of with IG Index. The ads ...

CMW lands global brief for Aviva's investment division

is expected to predominantly incorporate press, outdoor, digital and direct marketing executions. CMW ...

Maxus appointed to financial services media brief

deals for existing and new clients. Broadcast director Andy Benningfield, press director John Maloney ...

Generation why?

If we could travel back in time to the court of Henry VIII, the people most in fear of their lives (other than his wives and cardinals) were those involved in the publishing and distribution of books and pamphlets. The radical new technology of the printing press was seen as an incredibly dangerous tool ...

Start small, aim big

everything we needed; the independent cinema ad, the press, the posters, the online content, and a great ...

Unleash the power of production

agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...

Threadneedle appoints The Gate to global advertising account

The Gate won the business following a pitch against undisclosed agencies, and will be responsible for creating a series of advertising campaigns incorporating outdoor, press and digital channels. The campaigns will run in the major markets that Threadneedle operates in, which includes the UK, Germany, Italy ...

Iconic Merrill Lynch bull axed in Bank of America rebrand

;} The press ad, also by The Brand Union, states: Since the coming together of Bank of America and Merrill ...

 

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